The product in question was a Birds Eye ‘Stir Your Senses’ frozen ready-made meals and featured two people cooking a single serving mushroom and pasta dish, Tagliatelle con Porcini.

Nomad Foods told the UK's Advertising Standards Authority (ASA) they had used “slightly more” product for the pan shots than is actually in a pack in order to “bring life to the ingredients” and to reflect the two person occasion that was enacted in the advert.

In the advert, broadcast in the UK in January 2016, a man and woman were depicted in a kitchen heating one of the pasta products on the stove, with one pack seen next to the stove. In another scene the woman was seen sitting down to eat the pasta from a bowl.

 

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Food Labelling Services Comments:

The FIC regulations 2011clearly state that any form of communication to the consumer should not be misleading. By using 2 portions to represent the product mislead the consumer into believing that there was more in the pack than there was.