Avoid the ‘V’ word, and other tips to boost meat-free and dairy-free sales
“We recommend companies avoid any ‘v’ word and focus instead on the health value of the product, the protein content and so on," co-founder and executive director Bruce Friedrich told FoodNavigator.
“Labelling a product ‘vegan’ or ‘vegetarian’ is taken to mean it is only for vegans or vegetarians."
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Food Labelling Services comments:
By labelling the product for vegetarians of for vegans, the consumer who is no a vegetarian or vegan but would like to eat a meat-free meal may consider that these meals are solely for vegetarians or vegans. Conversely, by labelling hte product clearly highlights that hte product is suitable for this consumer group. In our opinion, it is better to give the consumers as much information as possible, so that they can make informaed choices.