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Bakery

Calorie labelling for over the counter products

The aim is to help consumers make healthier decisions, calorie labelling also aims to encourage businesses to reformulate the food and drink they offer and provide lower-calorie options for their customers.
The information to be displayed is:
- The energy content of a single portion (or, if the item purchased is prepared for consumption by more than one person, of the whole item) of the food in kilocalories followed by the letters "kcal";
- The size of the portion to which the calorie information relates; and
- A statement that reads “adults need around 2000 kcal a day”.
This is in addition to allergen labelling, which is mandatory for any product containing allergens.

Food Labelling Services comments:

Rates of obesity in England are high and rising and cost the NHS £6.1 billion in 2014/15. The introduction of this regulation is part of several government initiatives to educate the consumer on the calorific value of foods, and the benefits of a healthy diet. Another regulations that will be introduced in 2022 is the Food (Promotion and Placement) (England) Regulations 2021 (“HFSS Regulations”) which are set to come into force in the UK in October 2022. The UK government's ban will impose media and promotional restrictions on 'unhealthy' products. Although there will be some impact on product labelling, it is mainly promotions and placement in stores that will be affected.