Clean-label claims sought by one in three shoppers, according to survey
The study states that, on average, 30% of consumers are now actively seeking products with some form of clean label claim, while 70% of those purchasing dairy and bakery products are aware of clean label claims and say these influence their buying decision.
Cakes can benefit from clean label
The report indicated consumers are not only seeking ‘natural’, ‘additive-free’ alternatives for staple products such as bread and yogurt, but also that categories such as dairy desserts and cakes can benefit from clean label claims.
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Food Labelling Services comments:
Consumers are being more aware of what food products contain, and demand more 'store cupboard' ingredients in the food that they buy. FRom a food labelling point of view, more and more of the labels that we are asked to check are becomming 'clean labels' across all food categories.