Consumers ‘actively seek’ clean-label alternatives
In its Cracking the Clean Label Code study of 1,000 consumers, Ingredion said consumers are not only seeking ‘natural’, ‘additive-free’ alternatives for staple products like bread and yogurt, but that more indulgent categories such as dairy desserts and cakes can also benefit from such claims.
Shelf-appeal
The study demonstrates the importance of clean-label claims in enhancing the shelf appeal of dairy and bakery goods, suggested Mona Schmitz-Hübsch, European marketing manager at Ingredion.
“By providing information on the impact of different types of clean-label claims on consumers, this report helps food manufacturers successfully develop new products, and reformulate existing ones, in the dairy and bakery clean-label space,” she added.
Clean-label healthier
The report also found that while consumers perceive clean-label products to be healthier, this should not be achieved at the expense of taste or texture. Great-tasting products that deliver the right eating experience remained a priority.
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Food Labelling Services comments:
There is more and more demand for products to contain ingredients with names that consumers recognise, and to be additive free. This increases the confidence consumers have in buying a product, as long as it delivers on quality and taste.