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Consumers ‘actively seek’ clean-label alternatives

In its Cracking the Clean Label Code study of 1,000 consumers, Ingredion said consumers are not only seeking ‘natural’, ‘additive-free’ alternatives for staple products like bread and yogurt, but that more indulgent categories such as dairy desserts and cakes can also benefit from such claims.

Shelf-appeal

The study demonstrates the importance of clean-label claims in enhancing the shelf appeal of dairy and bakery goods, suggested Mona Schmitz-Hübsch, European marketing manager at Ingredion.

“By providing information on the impact of different types of clean-label claims on consumers, this report helps food manufacturers successfully develop new products, and reformulate existing ones, in the dairy and bakery clean-label space,” she added.

Clean-label healthier

The report also found that while consumers perceive clean-label products to be healthier, this should not be achieved at the expense of taste or texture. Great-tasting products that deliver the right eating experience remained a priority.

 

You can read the full article HERE

 

Food Labelling Services comments:

There is more and more demand for products to contain ingredients with names that consumers recognise, and to be additive free. This increases the confidence consumers have in buying a product, as long as it delivers on quality and taste.