9th November 2015
A new scheme to cut through the confusion of ‘may contain’ labelling is being proposed to help both manufacturers and consumers.
FreeFrom, the organisation that runs the FreeFrom Awards, wants to create a logo that would allow manufacturers to label their products as safe from allergens. The working title of ‘Allergen Safe’ would mean that manufacturers would be able to use this when they proved they met certain guidelines.
Currently, manufacturers may not declare products to be allergen-free and label them with warnings such as ‘may contain nuts’ because they are afraid of the potential liability resulting from accidental allergen presence.
Confused by warnings
The move comes as research of 5,000 of FreeFrom’s newsletter subscribers revealed that 45% of consumers were totally confused by the warnings such as ‘may contain nuts’ and almost half (46%) said that they always paid attention to the warning and never bought such products.
To read the full article, click HERE
Food Labelling Services Comments:
The declaration of allergens is prescribed in the Food Information Regulations 2011. For further information on the Food Information REgulations, click on our advice page HERE