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Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel

"Eat real food, until you're satisfied. These are foods that are naturally nutrient dense and are minimally altered from their natural state, which will nourish you and satisfy hunger. Avoid fake foods, as much as you can.These are foods that have been highly processed from their natural state with free sugars, highly-processed oils and fortified nutrients, which do not nourish you and will not satisfy hunger.”

This was the advice from a report published this week  by the UK's National Obesity Forum and Public Health Collaboration, a non-profit organisation dedicated to informing and implementing healthy decisions.

 

You can read the full article HERE

 

Food Labelling Services comments:

Consumers have become mistrusting about claims on food products, as historically a food would be marketed as low in a certain nutrient, therefore misleading the consumer to believe that it is healthy, only to find out that it is high in another nutrient (for example low fat products have had high sugars). This is the reason why it is imperative that food labelling is honest for the consumer, and the industry can regain some trust.