21st May 2019
The Dutch advertising standards watchdog has reaffirmed its ruling that the labelling of FrieslandCampina’s Optimel Vanille Vla is misleading for consumers because it does not communicate the use of artificial flavours clearly enough on pack. According to leading food law experts, this decision points to the need for an increasingly stringent approach to the labelling of artificial flavours in Europe.
You can read the full article HERE
Food Labelling Services comments:
The Food Information Regulations (EU) 1169/2011 states in Article 7 that Food information shall not be misleading, particularly:
(a) as to the characteristics of the food and, in particular, as to its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production;
(b) by attributing to the food effects or properties which it does not possess;
Therefore, by suggesting either through words or pictures that the product contains vanilla, whereas infact it is a flavouring is misleading the consumers.
Emphesis with pictures and illustrations should only occur if there is the actual food or a natural flavouring in the product. The product title should make it clear that the food contains a flavour, and the legal name should provide a clear description of the food.