Dutch ruling shows need for clearer labelling of artificial flavours: ‘Careful distinction will have to be made’
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Food Labelling Services comments:
The Food Information Regulations (EU) 1169/2011 states in Article 7 that Food information shall not be misleading, particularly:
(a) as to the characteristics of the food and, in particular, as to its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production;
(b) by attributing to the food effects or properties which it does not possess;
Therefore, by suggesting either through words or pictures that the product contains vanilla, whereas infact it is a flavouring is misleading the consumers.
Emphesis with pictures and illustrations should only occur if there is the actual food or a natural flavouring in the product. The product title should make it clear that the food contains a flavour, and the legal name should provide a clear description of the food.