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Cocoa_image___Food_labelling_services_1457285549

Europe’s first cocoa flavanol health claim chocolate to hit store shelves

The brand uses Barry Callebaut's Acticoa chocolate , which employs special processing to preserve cocoa flavanols.

In 2013, Barry Callebaut won an EU-approved health claim to say that 200 mg of cocoa flavanols in cocoa beverages or dark chocolate contribute to normal blood flow.

 

Early innovator

"We wanted to be the first to have this new concept, so we are the early innovators in this new business,” Jeff Vandenbulcke, sales manager at Confiserie Vandenbulcke, told ConfectioneryNews at the ISM trade fair in Cologne, where the company launched the product.

"It makes your blood go better through your body. It opens your vessels and because of that you have less chance of having heart disease or memory loss,” he claimed.

The ChoVita range - which includes chocolate tablets, galettes, pearls, napolitanes and thin chocolate slices that can be placed on bread – makes the on-pack claim 'Good for your blood flow'.

Vandenbulcke said the claim was permitted in Europe and the US, but not yet Asia.

 

You can read the full article HERE

 

Food Labelling Services comments:

Labelling of health claims is complex, and requires expert advice to ensure that any health or nutrition claim is approved on the Health and Nutrition Claims register. For further advice, please contact us HERE