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Food labelling dismissed as ‘marketing tool’ to skew nutritional data: Study

The practice calls into question how close food marketers are sailing to the wind in terms of their voluntary participation in producing front-of-pack nutrition labels.

The researchers believe this provides a degree of freedom as to how disclosed information is presented.

Previous research has suggested that consumers can misinterpret such nutrition information and therefore draw biased conclusions as to how healthy a product is.

While unintended consequences of nutrition labelling on nutrition quality of food products have been investigated, a more thorough investigation on detrimental consumer response to nutrition disclosure is missing.

 

You can read the full article HERE

 

Food Labelling Services comments:

As of 13th December 2016, all food products, unless officially exempt, will have to declare nutrition information as a mandatory declaration under the Food Information Regulations. All products will have to declare information per 100g/ml, with portion size, and front of pack information being voluntary. The Food Information REgulations states that food labelling information should not mislead the consumer. Therefore this would apply to declaring portion sizes that were too small, just to achieve a certain colour on the front of pack labelling