15th January 2016
Food and drink manufacturers should adopt ‘activity equivalent’ calorie labelling on their products which show how much activity is needed to burn off the calories in them, according to the Royal Society for Public Health (RSPH).
The RSPH hoped the move would help tackle the UK’s growing obesity crisis. Labels should take the form of “prominent pictorial icons” alongside existing front-of-pack information to increase consumer awareness both of the calories contained within food and drink and the activity required to burn them off.
Although nutritional information currently provided on food and drink packaging has improved, it is evident that it isn’t working as well as it could to support the public in making healthy choices, RSPH ceo Shirley Cramer claimed.
“Activity equivalent calorie labelling provides a simple means of making the calories contained within food and drink more relatable to people’s everyday lives, while also gently reminding consumers of the need to maintain active lifestyles and a healthy weight,” she said.
You can read the full article HERE
Food Labelling Services Comments:
The front of pack nutritional information is not mandatory, and there is some discussion within the EU on the format allowed. This new activity based image may help consumers to understand how much exercise they need to complete to burn off the calories from the product. However, there is a danger that there will be too much information on the pack, and consumers will get confused.