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Food Labelling Services comments:

 THe NHS 'one of your 5-a-day' guidelines states that 80g of fresh, canned or frozen fruit and vegetables counts as 1 portion of your 5 A Day or 30g of dried fruit. There is a risk of tooth decay from dried fruit, therefore it is recommended that this should be eaten at mealtimes, not as a between-meal snack.
If it was compulsory for all snack products to declare a Front of Pack (FOP) traffic light nutrition label, this may help parents chose a suitable snack, or at least highlight if it was high in sugars, without having to trawl through the ingredients list to identify if there was added sugar in the product. 
Companies should also take care with nutrition claims to ensure that they are fully compliant with the requirements as detailed on the Health and Nutrition Claims Register, and prevent misleading the consumer.
These products can be marketed as an easy lunchbox option for children - however, there are more nutrients such as fibre and vitamins and minerals in unprocessed fruit than in a processed fruit bar.