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Health claim fail: ASA gives UK smoothie firm rough ride

Last May, the online juice, smoothie and health food retailer was told by the ASA to amend statements like the one that its ‘Bloody Marvellous’ beetroot drink could “cleanse the blood”.

At the time it said, “We do not seek to profit from health concerns, and we are willing to make changes. We agree with the ruling, and would never wish to mislead a customer.”

Now, Scotland-based Juice Garden has fallen foul of the law again, for making claims on its website that its ‘Soup’er Salad’ apple, celery, tomato, spinach and carrot juice was a “cancer deterrent” and that its Sherbet Lemonade “relieves respiratory problems”, “cures throat infections” and “reduces fever”.

 

You can read the full article HERE

 

Food Labelling Services comments:

Union rules on nutrition and health claims have been established by regulation 1924/2006. The Regulation started to apply on 1 July 2007. This regulation is the legal framework used by food business operators when they want to highlight the particular beneficial effects of their products - in relation to health and nutrition - on the product label or in its advertising.

The objective of those rules is to ensure that any claim made on a food’s labelling, presentation or advertising in the European Union is clear, accurate and based on scientific evidence. Food bearing claims that could mislead consumers are prohibited on the EU market.

 

To check that your Nutrition and Health claims are permitted, please contact us HERE