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‘Misinformation minefield’ remains major challenge

Consumer decisions are now based on the “world around them”, leaving them exposed to information that is contradictory and confusing – and legitimate claims made by manufacturers are increasingly being drowned out, Dr Greg Paul, global director for consumer insights at DuPont Nutrition & Health has claimed.

Paul was part of a panel debate on day two at this year’s Food Vision 2016 conference, which ends today (March 4) in Cannes, south of France.

“There is absolutely no doubt that there is a prevalence of information out there, and it’s very confusing. Most consumers get their information on decisions based on the world around them, and that includes what they hear on TV, what friends tell them, and what they read,” Paul explained.

“All of this together leads the consumer to believe that any claim is credible, which has become a great challenge for the food industry,” he added.

 

You can read the full article HERE

 

Food Labelling Services comments:

Too many marketing messages confuse consumers, and make purchase choices difficult. The Food Information for Consumers regulation 1169/2011 declares that food labelling should not mislead the consumer. Therefore it is imperative that any claims on pack, whether it is a health or nutrition claim, or a marketing claim should be thoroughly checked prior to launching the product into the market.