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Hot_chocolate___Food_Labelling_Services_1451905726

Nesquik bunny ad banned for ‘same old tricks’

The Advertising Standards Agency (ASA) has banned the advert for suggesting that the high sugar drink was a suitable breakfast option for children.

Asda denied any role in creating or approving the advert, which appeared on its own-brand labels on family-sized milk bottles. 

 “Nesquik’s old bunny hasn’t yet learnt new healthier tricks.
 

‘Physically active, energetic character’

Defending the advert, Nestlé argued that the bunny had been designed as a “physically active, energetic character who could promote a healthy lifestyle”.   

The food manufacturer also said the “great start to the day” claim did not imply any health benefits, but actually reflected the enjoyment of having the drink for breakfast.

 

You can read the full article HERE

 

Food Labelling Services comments:

Health and nutrition claims are complex, and are regulated by the Health and nutrition claims regulation 1924/2006. This regulation applies to all marketing material, whether this is a food label, advert or website. Food Labelling Services can advise on Health and nutrition claims if required.