25th January 2016
Unilever has confirmed that from spring this year its entire adult single-serve ice cream range will contain 250 calories or fewer in the UK.
That means no change for some of its products, but a size reduction for others.
A Unilever ice cream spokesperson told DairyReporter that it has deliberately only changed the size of products that were above 250 calories, and not made any changes to some of the bestselling lines, nor to the recipes.
“For example, none of our Cornetto products will be changing size as they are already 250 calories or fewer. And none of our standard Ben & Jerry’s 500ml tubs will be changing size, of course, as they are not single serve,” the spokesperson said.
Other products discontinued
Some Magnums and individual tubs of Ben and Jerry’s ice cream will reduce in size to accommodate the calorie cap, with varying price drops, while other products will be removed from the market altogether.
"We set our RRP based on a number of factors including commodity prices, but we ensure that they remain accessible to all by offering a broad range of products of various sizes and styles so that we can always cater to our consumers’ needs."
Noel Clarke, brand building director for ice cream, Unilever UK & Ireland, said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.
You can read the full article HERE
Food Labelling Services comments:
It is commendable that Unilever are reducing portion sizes to ensure that all products have a calorie count of 250kcals or less. part of the obesity issue in the UK is that people do not understand portion size. It will be interesting to see their pricing policy to reflect these decreases in size, and also what the strategy for children's products is.