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‘Vegan ranges need to adopt clear label to have wider impact following Veganuary’

2nd February 2020


‘Vegan ranges need to adopt clear label to have wider impact following Veganuary’

Integrated Food Projects, which provides project solutions for the food and drink industry, discusses what’s next for the much-discussed plant-based trend.

 

Food the full article, please click HERE

 

People do Veganuary for a wide range of ethical and health reasons and there has been a huge veggie and plant based NPD offerings from all the food brands and retailers in January 2020. However, the health claims on these products and behind the plant-based trend are now being scrutinised, and will have to conform to regulations. There is a perception that vegan means healthy, however some of the long ingredients lists and additives used in these products may put some doubts in consumers minds.

There is a focus now on cleaner label products with only 5 or fewer ingredients. 

Consumers will need to be educated in a plant based diet to ensure that the diet is balanced, and supplemented, where required with the appropriate vitamins (such as Vitamin B12)



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