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What next for 'natural' claims? KIND urges court to leave issue with the FDA

In court documents filed on April 20, KIND noted that several other ‘all-natural’ lawsuits against defendants including Hain Celestial and Blue Diamond Growers have recently been put on ice on primary jurisdiction grounds in the wake of the FDA’s November 15 announcement inviting views on whether it is appropriate to define ‘natural’ on food labels, and if so, what the definition should be.
 
You can read the full article HERE
 

Food Labelling Comments:

Although this is a case in the USA, claims using the words natural, authentic, real, and original, or words with the same meanings, have to be used with great care. Although there is currently no legislation on the use of these claims, there is case law, and guidance notes on when they can be used.
 
For further advice, please contact us HERE