The fifth annual Business Benchmark on Global Animal Welfare (BBGAW) report scored companies on their approach to managing farm animal welfare in four areas: management commitment and policy; governance and policy implementation; leadership and innovation; and performance reporting and impact. The companies were then separated into one of six tiers depending on how they performed.

Of the 99 brands assessed – across manufacturing, foodservice and retail sectors – 73% now have formal policies in place, up from just 46% in 2012. Around two thirds (65%) have set animal welfare-related objectives and targets. The avoidance of close confinement and restrictions in the routine use of antibiotics are two of the most popular policies. 

 

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Food Labelling Services comments:

A Eurobarometer survey last year showed that four in five European consumers wanted to see improvements made in relation to farm animal welfare. More than half looked for animal welfare logos when shopping. In the UK the industry supports the Red Tractor Logo to indicate welfare standards. The latest research into food label recognition has shown that more than two-thirds of shoppers are aware of the Red Tractor logo, with a staggering 55% saying that it influences their food purchasing decisions. This cements the logo’s position as one of the most recognised food assurance brands in the UK. It can appear on any product from assured fresh meat and poultry to vegetables and fruit.