Nestlé suggests calorie cap on countlines and added sugar benchmarks

Nestle suggests calorie cap on countlines and added sugar benchmarks.

Speaking during the debate, Richard Wood, nutrition, science and regulatory affairs manager at Nestlé, said the Swiss firm would welcome an open discussion with the industry on setting category specific benchmarks on calories per portion.

He later said: “We would be happy to set a calorie cap of 250 kcal on countlines on a pan-European basis, which is something that industry has already done in the UK.

He said during the debate: “I would say we should focus on calories. Because the reality is it's over-consumption of calories from added sugars that's the issue, it's not sugar itself."

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Food Labelling Services comments:

We know from studies that since the 1980's portion sizes have increased by up to 30% in the UK - this includes confectionary lines. This increase will have contributed to the current obesity trend within the UK. The suggestion from Nestle, Mars and Mondelez to limit portion sizes to 250kcals (with reduction in bar size) will encourage the consumer to eat a smaller portion, and hopefully start to reduce the numer of calories consumed.