The front-of-pack score aim is to promote more sustainable buying choices from consumers and more environmentally-friendly innovation from food producers, who will be determined to secure a better score.

 

Food Labelling Services comments:

Consumers are becomming more aware of the impact of food production and packaging on the environment, and communication of this will be a useful tool for those who choose to compare environmental contributions of food products. However, as with all food labelling, education of the consumer will be imperative, and it is essential that we do not confuse the consumer with too many similar tables.