Trademarks, brand names, or fancy names that may be construed as nutrition or health claims, and non-specific health claims, are within the scope of the controls. They can be used if sustained by an accompanying permitted nutrition or health claim as appropriate and the criteria of that specific claim are fulfilled.

Food Labelling Services comments:

It is imperative to ensure that the conditions of the Nutrition and Health Claims Regulations (EC) 1924/2006 are fulfilled in all aspects of the artwork, and that any claim can be fully substantiated. This includes any brand name or trademark, and all aspects of labelling and advertising. This is a complex piece of legislation, and it is advised to get expert advice to ensure that hte product is fully compliant.