Drawn from 26,000 packaged food and beverage products and hot drinks (excluding private label) across 26 countries across the world over one year, the data reveals the extent to which ethical labels have come to change the way the food we eat is marketed and perceived, sourced and manufactured.

It reveals that ethical labels on packaged food and drinks were worth a massive $794 billion (€709bn) worldwide last year.

“This is bigger than the whole market for health and wellness,” Euromonitor analyst and head of nutrition and ethical labels research, Ewa Hudson told FoodNavigator. “It’s not a small trend by any means.

 

You can read the full article HERE

 

Food Labelling Services comments:

Ethical labels can be an excellent tool in marketing your product to certain groups of consumers, or creating a USP for your product in the marketplace. However, care should be taken to ensure that all the criteria are fulfilled before declaring the logo on packaging, and ensure that any mandatory requirements for the label are met. For further advice, please contact us here.