Germany’s voluntary code governing marketing food to children has been updated. “Advertising must not induce children to eat unhealthily,” Federal Minister of Food Julia Klöckner stressed. What are the changes and do they go far enough?

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Food Labelling Services comments:

The UK has similar standards in HFSS (High Fat, Sugar, Salt) standards, which are regulated by the Advertising Standards Agency (ASA). HFSS products are food and soft drink products that are high in fat, salt or sugar as identified using nutrient profiling. The rules in the Advertising Codes rely on the Department of Health (DoH) nutrient profiling model, which compares energy, saturated fat, total sugar and sodium against fruit, vegetables and nut content, fibre and protein.

Points are allocated on the basis of 100g of a food or drink, irrespective of the serving size, and if a product needs to be reconstituted before it is eaten, the score should be calculated on the reconstituted product. HFSS product advertisements are subject to media placement restrictions and HFSS ads directed at under-12s through their content, are not permitted to include promotions or celebrities and licensed characters popular with children.