Project lead, Professor Stefano Mariani from the Ecosystems and Environment Research Centre at the University of Salford, said the results might not grab headlines but are “very positive news”.

To see mislabelling down to below 5% is impressive, he said; at that level it is “almost expected by chance due to human error”. Critically, the levels are “decisively lower” than those documented around 2010 when fish fraud was rife.

An investigation by Mariani in 2010 , for example, found one in four samples taken from retailers and food service companies in Ireland had been incorrectly labelled. One international retailer, with a mislabelling rate of 43.8% in “cod” products, could have been enjoying inflated profits of up to €550,000.

This led him to the conclusion that the strict EU policies currently in place to regulate seafood labelling were not being adequately implemented and enforced.

 

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Food Labelling Services comments:

The Fish industry is one of the most regulated sectors within the food industry and food labels the most complex. Suppliers now have to include the fish’s scientific name and, in certain cases, the specific zone where it was caught. Food Labelling Services can help to ensure that all your fish labels are legal.